Nike SB Koston 3 Hyperfeel Shoe Launch In London: Part 1
Nike SB UK had a busy week launching Eric Koston's latest signature shoe Koston 3 Hyperfeel in London. With Eric Koston being in town for couple of days to support his innovative shoe several events were scheduled for fans and riders.
Photography: Maksim Kalanep
On the first day online retailer Flatspot opened a pop up store in London where Eric Koston himself was on hand to help and serve all the early bird customers. Everyone could try out the new shoe and buy it on the spot in a custom Eric Koston signed box which was only available on the day.
Later that day Q&A session was scheduled at the Nike Town London. Hosted by Jay Huckstep meet & greet saw Eric Koston talking about his past achievements and the ideas that went into designing his current shoe.
Straight after once finished with media for interviews Eric Koston and Nike SB riders Casper Brooker & Fernando Bramsmark were set to skateboard a Nike SB section of the Nike Town London. New sitting blocks usually used for customers to try out shoes were waxed and skated for the first time right in the middle of the shopping area.
The next day afternoon Eric Koston spent at the legendary Southbank spot with the Free skatemag. Later the same day a session was booked at the refreshed BaySixty6 skatepark for Nike SB app users to meet & skate together with the legend.
Part 1 - Product & display shots
Part 2 - Eric Koston meet & greet at the Flatspot pop up store in London
Part 3 - Q&A with Eric Koston at the Nike Town London
Part 4 - Nike SB riders & Eric Koston skateboarding at the Nike Town London
Part 5 - Eric Koston interviews
Part 6 - Nike SB BaySixty6 skatepark refresh for Koston 3 launch